EHM had recently commissioned TCG to design and produce various third party product information brochures. Fortunately these were well received by all those concerned, which lead EHM to asks us to produce their new EHM product catalogue. Which in turn meant us modernising the corporate identity. Click the arrow below to see a few samples.
The brief was to modernise the existing shamrock logo and to bring consistency throughout the company's branding.
The logo has been re-defined with a balanced shaped shamrock element with a strong, solid typestyle. The new identity has been introduced across the printed, electronic and in-house marketing.
New corporate guidelines has been produced with all the do's and dont's.
Quite simple - design and produce a 256 catalogue!
This involved not only consultation with the client but their suppliers as well - and then the organisation of all the required text and approximate 2000 images.
The design was one of a clean and precise page layout, easy to read relevant information.
NOTE: When the catalogue was launched EHM saw an increase in turnover rise by almost £50,000 a month
More sample of the catalogue pages...
Now moving on to the web version, which as of this being published is still under wraps but when launched it will be another landmark in EHM's marketing campaign.