From inception to annoucement. TCG were bought in and a very early stage of product development to look at suitable names and styling for this new Ambic product. With a strong and established corporate guideline, we went about creative new names and designs for the two new products in this range. The visuals show the agreed logos. The next stage is to adapt the designs for the various media in which it will appear, including the moulded version which appears on the actual product.